4 effective ways to generate lead online easily

Lead generation is a marketing term for getting more business. It comprises organic and sometimes inorganic ways to get potential customers within the vicinity of your company’s existence and make them aware of what you do, and eventually trying to convince them for a sale. This whole process, though sounds comprehensive, is not an easy task at all. Sunil Saldanha of V-care has some advices for the new members on the block about how they can generate leads online easily and quickly for their business to get the necessary kickstart needed.

Here are 4 effective ways to generate leads, as told by the expert Sunil Saldanha of Thane.

1.Use the right hash tags

Very few people get the concept of hash tags, and even fewer can utilize them for the best of benefits initially. It takes spending a lot of time online to understand how hash tags work. These blue colored texts on posts, written with a ‘#’ mark, help categorize and group similar content together, so when someone searches with the keyword, it shows up on the results. There are different tools available to help generate the trending hash tags in a particular category, which you can use to reach out to more people and generate lead.

2.Ask for shout-outs

Shout-out is a not a new, but recently very popular concept, especially on Instagram, Pinterest and other such platforms. This is a practice where you ask your friends, followers and occasionally fellow members of the same community to give a post about your business on their own profile using a screenshot of your website or social media page, and a link to it as well. As a result, all of their followers get to see it, and even if only a handful of them follow the link to your page, it is more than what you had before.

3.Hold contests and give-away

Contests are a quite effective way of getting more people to your page. This has been a trend with the online companies, where they ask their followers to give a shout-out or tag 3 or more friends in the comments, follow your pages and then only they can be eligible for a free contest of give-away. This way you get to engage your existing followers and get more leads in the process.

4.Blogs and Vlogs

Blogging has been around for a while. Vlogging is its close cousin where the vlogger rants on screen instead of writing it down, and it is quite popular as a content option right now. If you have a website, which you must if you are running a business, an associated blog is an essential thing to go with it. This way, your customers do not only get animated webpages, but also know you personally through your words. For vlogs, the best way is to get your own YouTube channel, upload regular videos there and link them back to your website.

Sunil Saldanha of V-care – Essential skills of a top marketer

Marketing is an overused word at present, but its importance and significance cannot be denied at any cost. The whole operations of a business depend on the marketing strategies. And thus, according to business strategist expert Sunil Saldanha of V-care, it is important that the personnel entrusted with the responsibility of marketing should have the essential qualities required to excel at it.

Here we have listed some of the skills that a marketer should have to be good at his or her job.

1.Passionate about the possibilities

This is more like a requisite trait than a skill. A marketer needs to have a passion for the job and should not take it as a chore that he needs to get done. Marketing is an art more than anything else. It needs someone who understands the various kinks of it and uses them to his advantage to be successful in this sector.

2.Creativity and innovation

A marketer should always be able to conjure up new ideas and be open to them as well. Creativity breeds innovation, and innovation leads to newly implemented ideas that take the business forward. Especially in the new era of business, where boundaries have blurred and opportunities have taken a global shape, it is necessary that a marketer is able to think outside of the box.

3.Continuous learning

The learning curve in case of marketing never really reaches an end, but goes on and on. There is never any end to learning new skillsets and strategies waiting to be implemented in your marketing objective. Entrepreneurs can learn from previous case studies, theories of eminent writers or frameworks by experts like Sunil Saldanha of Thane to improve their knowledge of the matter. Changing times bring in newer methods and strategies, and unless the organization is brought up to date with such changes, it will lag behind and lose visibility with the customers.

4.Soft skills and communication

The communication skill of a marketer is of utmost importance. As a representative or spokesperson of the business, he or she must be impeccably good in publicity and public relations. The designated department will surely do their jobs, but as an individual, it is needed that the marketer is able to reach out to the target audience in the right manner. They need to be presentable, well-equipped with every business-related knowhow and be able to communicate well with the third parties.

5.Leadership qualities

A marketer needs to have leadership qualities to lead his team to success. Marketing is not only promotion of a product or service. It starts from even before the procedure begins in the form of field study and market research. All this requires the support of a skilled and talented team, and every member should be aware of their role in the process. It all depends on the complete teamwork how well the marketing will do, and for that the leadership of the marketer is necessary.